CLIENT Body Masters
PROJECT Integral Architecture 

LOCATION Saudi Arabia
DATE 2009
 

 

 

CREATIVE DIRECTOR Maurizio Favetta 

PROJECT LEADER Padmini G. Pandey

EXTERNAL RENDERING Paolo Freddi 3D Design

INTERIOR  RENDERING Dimensional Design

CREDITS

PHILOSOPHY 

 

Body Master’s is the most popular fitness centre chains in Saudi Arabia.

The program for a further development is very ambitious: other 15 fitness centres of at least 4000 square meters within the next 2 years.

The space provides a variety of activities: from football to aerobics, fitness, swimming, but also body building and traditional gymnastics. And a SPA entrance with an independent entrance.

At this stage, the centre is strictly masculine.

Architecture is a sign of aesthetical strength in a visual landscape which is uniform in Saudi cities.

The project is strategic, in a country where body care and culture are connected with a sort of exhibitionism.

The design implies a shift of mentality towards a more attentive care of the body in contact with the mind. This is a totally innovative experiment for this country.