PHILOSOPHY 

 

Body Master’s is the most popular fitness centre chains in Saudi Arabia.

The program for a further development is very ambitious: other 15 fitness centres of at least 4000 square meters within the next 2 years.

The space provides a variety of activities: from football to aerobics, fitness, swimming, but also body building and traditional gymnastics. And a SPA entrance with an independent entrance.

At this stage, the centre is strictly masculine.

Architecture is a sign of aesthetical strength in a visual landscape which is uniform in Saudi cities.

The project is strategic, in a country where body care and culture are connected with a sort of exhibitionism.

The design implies a shift of mentality towards a more attentive care of the body in contact with the mind. This is a totally innovative experiment for this country.