CLIENT Body Masters
PROJECT Integral Architecture
LOCATION Saudi Arabia
CREATIVE DIRECTOR Maurizio Favetta
PROJECT LEADER Padmini G. Pandey
EXTERNAL RENDERING Paolo Freddi 3D Design
INTERIOR RENDERING Dimensional Design
Body Master’s is the most popular fitness centre chains in Saudi Arabia.
The program for a further development is very ambitious: other 15 fitness centres of at least 4000 square meters within the next 2 years.
The space provides a variety of activities: from football to aerobics, fitness, swimming, but also body building and traditional gymnastics. And a SPA entrance with an independent entrance.
At this stage, the centre is strictly masculine.
Architecture is a sign of aesthetical strength in a visual landscape which is uniform in Saudi cities.
The project is strategic, in a country where body care and culture are connected with a sort of exhibitionism.
The design implies a shift of mentality towards a more attentive care of the body in contact with the mind. This is a totally innovative experiment for this country.