Kingsize was founded in 1994 by renowed Italian architect Maurizio Favetta.
Across the 90s Kingsize has been mainly dedicated to retail projects promoting a philosophy of brand space as vehicle of communication message.
In this period , Kingsize designed retail chains and display systems for leading companies in the European market:
Italy: Sector, Philippe Watch, Lucien Rochat, Roberto Cavalli watches, Pryngeps, Seiko, Rimmel,
Lancaster, Joop, Isabella Rossellini, Collistar, Biotherm,Bizzarre, Thierry Mugler, Layla, Playtex, Lumberjack,
Switzerland: Tissot, Portable Shop Switzerland, Swarowski retail.
England: National Lotteries England, British Post Office, Barclays Bank,
In 1994 King Size has launched the contract furniture collection King Size edition, which as been sold for four years through an international distribution.
In 2008 KINGSIZE changes name and become KINGSIZE architects, and starts the expansion toward a bigger scale projects in the architectural field..
Kingsize architects is now a company, organized as corporation of high professionals that
assure advanced ideas and a top quality service in the fields of in Architecture, Interior Design, Lighting Design, Sound and acoustic design, Graphic, Branding and Corporate Design, Product design, Exhibits and event design.
The spirit of creativity comes from the best Italian design tradition;
the structure of the office is based on the presence of international staff.
The philosophy of the group is based on dynamism, innovation and open approach;
on a strong conviction that nowadays the space is the most powerful communication tool, in close conjunction with traditional Media; and that the value of designing environments as sensory experiences will require, more than ever before, emotion, imagination, and vision.
Our motto is WE SHAPE YOUR IDENTITY ie the ability to shape the personality of our clients through a project of design with an innovative and unique look.
To focus our international expertise depth knowledge of local markets we operate a framework of global design studios including hotel & leisure, office and workplaces, residential, education, health & science, sport and event managements. This framework acts as a hub for innovation where we pool, share and transfer knowledge which informs and inspires our teams and clients to create designs of intelligence, beauty and clarity.
From business developments to projects delivery Kingsize architects has vision of the future through the eyes of creativity. The touch of the Italian style guarantees high innovation standards.
STATEMENTS
the future is emotional
design creates emotions, sensory
experiences, and, ultimately, sales.
as we progress toward an economy
that thrives on personal relationship,
the value of designing environments
as sensory experiences will require,
more than ever before, emotion,
imagination, and vision.
to dream is important as to act
from function to feel
emotional approach allows a project
to own a unique and compelling
strategic, visual, tactical and verbal
vocabulary—creating a rich
personality that enables the idea to
stand out completely from the
competition and win people’s hearts
space is a communication place
space is the only veichle of
communication speaking directly with the
people senses.
space make people living and phisycally
feeling their experience..
the new border of communication is the
ability to deliver a brand into a space ie
create a brand communication place
through design.
attractive things work better
people expect wonder and surprise
they expect a touch of irony in any
situation.
either in commercial than rich and
sophisticated environments.
human being are powered by emotion,
not by reason
study after study has proven that if
the emotion centers of our brain are
damaged in some way, we don’t just
lose the ability to laugh or cry, we lose
the ability to make decisions.
the essential difference between
emotion and reason is that emotion
leads to action while reason leads to
conclusions.
design for people, place and things
more than at any other time, we need
designs that are not only new, but that
contain a new humanism, that embody
the human challenges we face now and
those to come.
design is to branding what jazz is to music
design is the most potent expression
for our clients to ultimately bringing
powerful ideas to life.
design is the best way to create a lasting link
between the client and his audience
The project is not only finalized to itself, but is itself a symbol
of linguistic and stylistic communication, where perceptive
and sensorial incites are blended in an explosion of emotions.
The advanced technology serves the human dimension.
