ABOUT

Across the 90’Maurizio Favetta was chief designer at the studio of the renowned architect Matteo Thun in Milan. In this period he transversally worked on architecture, interior and product design and started to investigate the interaction and synergy between architecture and visual communication.

With the leadership of Matteo Thun , Maurizio Favetta brought around the world the exhibition of visionary skyscrapers “The Heavy Dress – a manifesto of architecture” , a collection of media buildings years before they appeared in our landscapes.

From 1990 to 1993 he has been worldwide project leader for the launch of the first generation of Swatch retail stores.

In 1994 Maurizio Favetta after almost ten years of collaboration with Matteo Thun, started his own activity founding King Size Design.

The headquarter was established in Milan - via Tortona, the Milanese district which, after some years, became the point of reference for the international creativity.

King Size Design has become quickly the creative centre of projects in different circles: architecture, showrooms and retail, display design, exhibition stands, scenography and movie sets.


Always in 1994 he launches the line of furniture King Size edizioni, and throughout the following four years he designs the collections organizing the distribution internationally.

Maurizio Favetta developed hundreds of projects in watch and cosmetic business.

He realized display system for leader companies such as Tissot, Sector. Philippe Watch, Lucien Rochat, Roberto  Cavalli watches, Pryngeps, Seiko, Rimmel, Lancaster, Joop, Isabella  Rossellini,  Collistar, Biotherm, Bizzarre, Thierry  Mugler, Layla, Playtex, Lumberjack, National Lotteries England, British Post Office, Barclays bank, And Camicerie, Cielo Perla gioiellerie, Morgano maglierie, Portable shop Switzerland, YKK AP Japan, Swarovski retail.

In 1999 he is creative consultant of Creativity designing for Alitalia, Telecom, Omnitel, Sparco, Ras Bank,

For Creativity and in collaboration with Michele de Lucchi, he is creator of support systems of communication for Poste Italiane and of the Poste shop. In this period he is visiting professor at the Art College of Design Europe in Montreaux (F) and at IED and Domus Academy in Milan (I).

 

 

 

 

For three years he has been unique advisor for Sector in the watch business and for Rimmel/Lancaster in the cosmetics business. In United Kingdom he designed for National Lotteries, British Post Office, Barclays Bank, Imperial Tobacco, Kesslers International ltd. In Switzerland he was author of the retail chain “The Portable Shop”.

 

In 2002 he founds Crea International together with other partners.

Under the art direction of Maurizio Favetta, Crea International collected a considerable number of projects of retail chain and space design in Italy and abroad.

The clients are leader brands on the market: Vodafone, Wind, San Paolo, Unicredit bank, Lavazza, Barilla, Sara Assicurazioni, Capitalia, Trenitalia, Aci, Dibi Center, Saudi Telecom, Saudi Arabian Airlines, Cosmote Greece and  many others. 

Mission of Crea International is “Physical Brand Design”. The concept of Physical Brand Design devised and patented by Crea, defines the sphere dealing with the planning of physical spaces where the link with brands is strongest.

 

After five years of activity together with Crea International, in July 2007 Maurizio Favetta leaves the company for overtaking the retail design and for working with a wider creative horizons.

Maurizio Favetta opens his own creative network Kingsize Architects, in order to experience the connection between art, design.  graphics, and visual communication applied to the project of the architectural spaces.

 

With the launch of the new company, Maurizio Favetta started the development of architectural and interior projects particularly in the field of hospitality '.

In the 2008 and 2009 he partecipated with a personal exhibitions at the edition of of Abitare il Tempo in the section Linking People with virtual models of luxury hotel lobby.

On the occasion of MADE EXPO Milano 2009 edition, he participated with the project Ecobar dining, at the event "Laboratory of Architecture", organized by the architectural magazine OF ARCH.

In 2010 he was guest of INTERNI Magazine during the Milan Design week with the event THINK THANK. During the same year he participated in Spa Boutique Naples with the project  INFINITY LOUNGE. 

Projects of this period include the theater auditorium Mugham House in Baku in Azerbaijan and the lobby hotel W Mariott in Cannes on the Croisette.

In the retail sector he  developed projects for Lavazza (worldwide chain of coffee shops Espression Lavazza) and Fastweb ( multistore corners).

Between 2008 and 2010, Maurizio Favetta was strategic consultant for Philips Lighting Eindhoven in research and development on advanced light.

 

 

He was also co-autor of two design books about the Italian Design and Interior, edited by the japanese publisher Graphic Sha Tokyo.

 

 

 

Maurizio Favetta is honorary member of AIPI, the association of Italian interior designers.

Founding member of “Italian Design Force” Kingsize Architects - New Tone)  with which he designed the mall Jelly Kish in Kish Island (Iran).

During the last years the most relevant projects were Rotana Rhossos resort hotel in Antakia Turkey, residential projects in Saudi Arabia and Dubai, the art direction of the event BMW Haute Couture In Abu Dhabi at the Jumejra Hotel in Ethiad Towers. In this occasion he designed the set for Jean Paul Gautier fashion show. In 2014 he designed the Termal Centre Sveti Martin in Croatia for the renowed Slovenian Hotel Group Life Class and 8 luxury villas in Baku Azerbajan.

 

 

 

 

Maurizio Favetta is business partner of

Be Beyond  "think outside the box" 

Be Beyond developes strategies of Business Development​  and creates smart  Business opportunities using​ INNOVATION, DESIGN AND VISIONARY PERSPECTIVES​ in the fields of​  LUXURY LIVING/WELLNESS & HOSPITALITY, LUXURY AVIATION & LUXURY YACHTING.

BIOGRAPHY

PHILOSOPHY

power

THE

L

OF

Anguages !

The project of the space is a mixture of experience, hibridization and frictions that can accomodate the differences to develop a fantastic generative potential.

 

 

The secret is to control the confusion, 

not to eliminate it.

Organized

CAOS

LIFE IS A FICTION

FICTION (literally in Italian “finzione”, from Latin: to pretend, to form, create) is the narration of imaginary events in clear contrast with the narration of real events. A large part of the attraction of the fiction is the ability to evoke the full spectrum of human emotions: to distract the mind, to give hope in times of distress, making people laugh, or leave empathic experiences without attachment.

THE MAGIC 

OF

DARKNESS

The quality of our project is, as in the cinematic image, the “pregnancy”, the suggestive power, that is the meeting point between the history of the space and the spectator, and it’s not completely arbitrary to say that in architecture as in a movie, everyone can see what they want”.

It is exciting to invent the space ranging from architecture, poetry, literature, technology, decoration, media, cinema, communication and everything else that happens around us. The problem of STYLE no longer exist , but those of LANGUAGES

Having a STYLE means knowing how to

manipulate the LANGUAGES

White

Black  

The project thus becomes a mixture of experience, hibridization and frictions that can accomodate the differences to develop a fantastic generative potential. I am viscerally anti-academic. I like black and white, purity and mistery, simplicity and extremism. The secret is to control the confusion, not eliminate it.

 

M A U R I Z I O   F A V E T T A 

I like putting together and pulling apart the possibilities until that ephemeral balance of BEAUTY is reached. I rely on the intuition of jazz, the disillusionment of perfectionism, the acceptance of precarious balance. I often observe the project from the outside and let the events happen. I accept and digest any kind of contamination and work through the reaserch of chemical elements in the fusion of: images, visions, emotions, gestures, movements, breathing, and everything that causes the flow of ideas into a fluid chain and unpredictability.

 
 

2002 – 2007 (with Crea International)

 

ARISTON

- Store concept

VODAFONE

- retail chain 1000 stores

WIND

- retai chain 400 stores

LAVAZZA

- coffee shop worldwide chain

MEDIA STROM

- Retail chain

ALJAWAL STC

- retail chain 700 stores

NEW TEL DUBAI – GO

- competition

BREIL

- display system

LEVIS

- display system

VOGUE GREECE

- jewelery retail chain

COSMOTE

- retail chain telecom Greece

SUNRISE

- retail chain telecom swiss

DROMEAS

- retail chain Greece

BANCA POPOLARE DI BERGAMO

- concept

SAN PAOLO BANCA

- bank branches

POSTE ITALIANE

-  display system

MUSEO DELL’UOMO

- exhibition

ARTE’ TAMATETE

- art gallery Rome

BECOS CLUB

- Beuty centre chain Italy

DIBI CENTER

- beauty centre chain Italy

SMOOTH

- fashion showroom Turin Italy

LLOYD ADRIATICO

- Insureance agencies

API

- Convenience store chain. Highways Italy

1994

 

KING SIZE EDITIONS

- furniture collection and graphic project

CIELO PERLA

- jewellery shop chain

HOLLYWOOD

- project of a disco in Milan 

BILLBOARD

- Chair project produced in series by Lisar

LISAR

- Stand Euroshop Dusseldorf 

SWATCH SWITZERLAND

- Exhibitor table display and floor standing 

EDITOR . JACKSON

- stand Smau Milano

L’ETICHETTA

- photostyling for photo editing magazine

MARTINI VERSACE

- photostyling promotion co-marketing

SCARPERENTOLA

- itinerant exhibition

TIES AWAY

- Itinerant exhibition

1995

 

KING SIZE EDIZIONI

- furniture collection 

DIADORA IMPRONTE

- exhibition system footwear

QUALITA’ INFORMATICA

- stand Smau Milano

RAPHAEL INFORMATICA

- stand Smau Milano

PRIMA VISIONE

- communication sale point ottica

LENZING AUSTRIA

- Photostyling per Annual

KAIMANFLEX

- photostyling advertising

1996

 

KING SIZE EDIZIONI

- furniture collection

TISSOT SWITZERLAND

- Corner exhibitors system winner of international competition

LISAR

- stand Euroshop Dusseldorf

MANDELLI INDUSTRIALE

- stand Bimu 96 Milan

CONTACT POLIEDROS

- Graphic project

PLAYBOY GERMANIA

- Photostyling art project “Hot Chairs” and “Hot Lamp”

REDWALL

- photostyling product catalogue

1997

 

THE PORTABLE SHOP

- Logotype graphic project

 SECTOR

- exhibitors Sector Expander 

KING SIZE EDIZIONI

- Furniture Collection  

KESSLERS INTERNATIONAL

- company showroom headquarter Stradfort London

YKK AP JAPAN

- Design line doors Japanese market

1998

 

AND COLUMBIA

- chain of shirt shops

SUGAR CLUB

- chain of kid wear

SECTOR

- packaging sektor watches, new exhibitor sektor wndow, corner system sector expander, project spring window system, project autumns window system, project display special clover

RIMMEL

- table display and stand products 

PHILIP SWATCH

- system corner watches

PAOLO CANEVA

- photostyling

BMW GERMANY

- set scenography in Vienna

1999

 

LUMBERJACK

- system of exhibition corner

PLAYTEX

- project stores plaitex brand 

RIMMEL  

- Design floor standing, table display department store. Special mention prize promotion Award 1999 

COTY ITALIA

- exhibition stand Cosmoprof

COLUMBIA AND

- shirt store chain and junior corner

 ATKINSON BIZZARRE

- Floor standing 

LANCASTER GROUP ITALIA

- display for makeup and perfumes

ISABELLA ROSSELLINI MANIFESTO

- open shell make up

PUPA

- stand cosmoprof and lipsticks exhibitor

2000 

 

CALVIN KLEIN

- tower video installation Rinascente Milano

COLLISTAR

- display for makeup

BREIL

- corner system 

TRIBE

- corner system

MASH

- jeans shop corner for Pitti Firenze

GUCCI ROCHAS

- corner Rinascente Milano

MARILENA BURANI

- perfumeries windows 

LAYLA COSMETICS

- general tester and floor standing

BIOTHERM

- perfumeries windows

BREITLING

- exhibitor “scafandro” watches

FESTINA

- exhibitor diplay watches

PRYNGEPS

- Corner system watches exhibition 

RAYMOND WEIL

- corner system

CIBA VISION

- floor standing

EDOX

- watches exhibitor

FORD AUTO

- exhibition system for italian dealers

TOYOTA

- welcome kit italian dealers

OZ RACING

- exhibition car rims 

SLAMP

- project stand system

WELLA

- promotional island

2001 

 

CALCIO SUISSE

- Table display in paperboard 

BONACCORSI

- Floor standing

CITIZEN

- Table display line Promaster 

PROCTER & GAMBLE

- concept renewal exhibition areas for body care products, resentation Auchan with pmodified lay out department store

PASTAWORLD BARILLA

- new concept for the diffusion of pasta fast restaurants

LUXOTTICA

- project varianti floor standing for the italian market

 SEIKO

- project of modular aggregabile exhibitor

DOM BAIZ

- project in different versions

ANNA SUI

- project corner rinascente milano 

DIEGO DELLA VALLE

- project floor standing

JACK LEMAN

- floor standing watches line

corner system

KESSLERS INTERNATIONAL

- exhibition and communication system for the bank

POST OFFICE ENGLAND

- project with  integrated system of in store comunication realized in sample offices as test

VISTAKON

- project of exhibition stand for the MIDO

AND COLUMBIA

- shirt stores chain

AMIGHINI

- jewellery store design in Verona center

ALITALIA BEST PARTNERS

- system of

communication corner in store for travel agencies 

WENGEN

- table display for watches

DUBEY

- table display for watches

BULOVA

- table display for watches

JACK LE MANS

- table display for watches

TITONI

- table display for watches

DELMA

- special project complementary furnishing for specchio, table display for watches

 VICTORINOX

- exhibition wall window for the italian market , floor standing window for the Italian market

BY RONCO

- jewellery exhibitor  (not produced)

RADO

- corner system for watches exhibition

POSTE ITALIANE

- project in store communication for

Design, supervision, production, logistics of assembling and installation, staff direction

RAS BANK

- project and coordination production for corner system GDO

PIANETA BELLEZZA

- Perfumery, herbalist shop,

global concept, logo type, coordinated image

LISAR

- Stand Euroshop Dusseldorg

2008

 

BORGO SALUTE

- farmacy beauty centre Rome.Int prize

ZAIN

- concept telecom Saudi Arabia

AL SAUD UNIVERSITY RIYADH

- concept Riyadh

ARAB NATIONAL BANK

- concept bank branches

AIMAKAN

- Exhibition centre Riyadh

EMAAR SHOWROOM

- Real Estate showroom Riyadh

UNDER THE SEA

- Lobby loung ehotel exhibition verona

SUMGAYT BEACH

- concept master plan Azerbajan

MUGHAM HOUSE

- Auditorium Teather – Baku - Azerbajan

FM HOUSE BAKU

- Private house baku - Azerbajan

AL SEDAN

- Office headqquerter- interior design - Riyadh

AL RAJHI BANK

- concept bank branches Saudi Arabia

CARAMIA PROJECT

- display sysem French market

SPA/HOTEL GRADO

- concept hotel Spa – grado Italy

VOGUE GREECE

- chain of jewelry shops Greece

JANADIRIYA

- exhibiton centre Riyadh saudi arabia

KESSLERS INTERNATIONAL

- headquarter London

MATRIX PHILIPS

- Interior design headquarter Philips Lighting

2009

 

MEDIA STROM OFFICE FACTORY

DERBUSCO CIVES

- Wine cellar – Erbusco Franciacorta Italy

RIYADH GALLERY HOTEL

- 4 stars hotel in Riyadh gallery

mall Riyadh

JW MARRIOTT CANNES

- interior design lobby

WHAT A DREAM

- personal exhibition Verona Italy

ECOBAR

- personal exhibition made Expo Italy Milan

HOTEL PORTO SAN LORENZO

- Hotel interior Italy

BODY MASTER

- chain of Sport centre Saudi arabia

OMD OFFICES

- interior design headquarter Milan

FAHED OFFICE

- interior design headquarter office Riyadh

FASTWEB RETAIL

- Competition. Internet company

FASTWEB CORNER

- Shop design multibrand stores

HOTEL DELPHINARIUM

- hooetl competition Rimini Italy

PHILIPS VILLAGE

- immersive retail concept for Philips Lighting

2010 - 2014

 

HOTEL ROTANA RHOSSUS

- arch. & int. design 5 stars hotel resort, Antakia Turkey

ZAITUN VILLAGE

- concept resort – Amman - Jordan

JELLY  KISH – Arch. & int. Design mall Kish islad Iran

BMW HAUTE COUTURE

- fashion show exhibition event – Abu Dahi UAE

THE FICTION HOTEL 

- personal exhibition - 5stars hotel Milan

KBV VILLA

- assistance to interior design project & procurement

MBV VILLA

- interior design project Riyadh

ABR VILLA

- interior design project Riyadh

FASTWEB GALLERIE COMMERCIALI

- GDO corner system Italy

GRISPORT

- exhibition stand concept - Florence Italy

LAVAZZA ESPRESSION

- international coffee shop chain

"INFINITY LOUNGE"

- Exhibition lounge bar – Naple Italy

THE WORLD DUBAI

- Interior design 15 villas – The World – Dubai

TREES OF LIFE

- Exhibition Milan design Week

VILLA RABIAH

- interior design private villa Riyadh

ABDALLAH OFFICE

- interior design headquarter office Riyadh

ADNEC

- interior design int. exh. Fair Abu Dhabi

AMBIENCE VILLA

- interior design private villa

AMBIENCE BINTLEEN

- interior design headquarter office Riyadh

CHILDREN DESIGN WORLD

- exhibtion Design Week Milan

OTAIBY VILLA

- Interior design private villa Riyadh

TUTTO SPOSI

- concept for international exhibition Naple

WEDDING RABIAH

- concept for  wedding event.

EXPOSUD NAPOLI

- lounge bar exhibition naple

INTERNI THINK TANK

- exhibition design week Milan

LA CHAMADE

- interior restaurant - Naple

NO TRASH ZONE

- exhibition design week Milan

MEDIASTROM SHOWROOM

- headquarter office Athens Greece

PULCINI HOUSE

- interior design private house Dubai

ROYAL COMMISSION

- technilogical museum – Riyadh

WIND

- competition retail stores Telecom Italy

ZENOMA

- interior design showroom finisishing, materials

SVETI MARTIN CROATIA

- termal centre

PRIVATE VILLA

- private villa Riyadh saudi Arabia

WORK LIST

MERCEDES

- exhibition project of the watches line Mercedes

 ANGELINI

- exhibition project pharmaceutical products

TIME FORCE

- exhibition project floor standing  for watches

MITSUBISHI JAPAN

- design proposals for new mobile phones

STEINLESS STAL JAPAN

- project kitchen for Japanese market

 WALK AND GO

- Table display and floor standing for woman footwear

SUGARCLUB

- concept and design for new store chain kidwear  

HOT ICE

- concept and design for a new kidwear chain

INFOGRAMES PLAY STATION

- new interactive position for play station game for public spaces

MARIELLA BURANI

- perfumeries window

GENNY

- perfumeries window

GIVENCHY 

- corner rinascente milano

VERSACE

- Gondola project gondola cosmetics products line

LONGONI SPORT

- concept of new stores of sport articles

MGK

- Dietary pharmaceutical products

GIL CAGNE’

- Exhibitor cosmetic products

PARTNER TIME

- concept lay out and furnish new agencies

SECTOR

- exhibitor sector expander 

AND COLUMBIA

- shirt shops chain

CALCIO SWISS

- table display for watches and production floor                  standing watches

PHILIP WATCH

- wacthes exhibitor and packaging, case for sale and presentation, single floor standing, floorstand display paperboard for itinerant events

LE COPAIN

- perfumeries window

LA PERLA

- christmas window perfumeries for product eclix

BULGARI

- table display

PATRICIA MILTON

- general tester make up line 

BANCA INTESA

- concept of new networks

NATIONAL LOTTERY ENGLAND

- project corner lotteries for the whole UK territory 

IRONELK

- table display watches line

IWC

- table display watches line mono exhibitor watches

 TRIBE Concept table display for the Italian market

SWATCH

- concept exhibitor for the Italian market

DANIEL JEAN RICHARD

- table display

LUCIENT ROCHAT

- new project mono exhibitor  

SCOOTER

- wacthes packaging 

GLYCINE

- table

ANDREOTTI CONVERTING

- Exhibition Stand in Dusseldorf

SWAROVSKY

- attended international competition new system concept storse, project of world revision exhibition system for the lines of the Swarovsky product

ROBERTO CAVALLI

- Table display new watches lines

Project briefcase and watches briefcase. 300 pieces in ESSELUNGA

- attended competition for king design store Audiovideo Supersonic inside the stores Esselunga

SPARCO

- corner project accessories articles for sports car

 ALITALIA

- Exibition project  Top Agent

2015 - 2016

BAKU VILLAS

- 8 private villas

BE BEYOND

- AW 139 interior helicopter

BE BEYOND

- AW 189 interior helicopter

MANDARINA DUCK

- worldwide retail concept (tender)

YVAN SERRAS

- cosmetic displays

YVAN SERRAS

- interior private house (CASTLE)

SPA NOCETO

- wellness & beauty center

FABER

- hood system (tender)

VODAFONE

- flaghship store (tender)

LIFE CLASS

- Slovenjia hotel (tender) Porto Roz

LIFE CLASS

- Sea spa Porto Roz 3000 sqm

BOFFETTO

- Magnifica Collection

BOFFETTO

- show room downtown Milano

LE JOIE

-  bakery restaurant chain Saudi Arabia (tender)